A Digital Marketing Specialist, Growth Hacker, and Creative Analyst.
Resume
Work Experience
June 2022 - March 2023
Digital Marketing Specialist, Applycup Hiring Solutions
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Designed, executed, and optimized digital marketing strategies from scratch using Ahrefs, SEMRush, and Google Tools.
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Implemented email marketing campaigns with SendingBlue, MailJet, and HubSpot.
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Collaborated with fellow digital marketing specialists to optimize the digital campaigns through Trello and Google Space.
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Worked on local SEO through Google My Business, Bing listing, and SEMRush.
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Created and ran optimized paid campaigns to drive traffic to the website along with keyword research with Ahrefs, G Suite, and Google Ads.
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Created and implemented SEO strategies with SEMRush, Google trends, and Google Search Console.
Key Achievements
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Google My Business profile reached the 1st position for all relevant local searches.
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The web visibility of the brand increased by 150%.
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Email campaigns were executed with 20-25% of the opening rate.
Sep 2020 - Feb 2021
Marketing Executive, PrivateCourt
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Consulted leads about the services and increased sales by maintaining communication with prospects through CRM, Email Communication, and Gmeet.
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Headed a group of interns to coordinate daily work.
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Onboarded and trained interns to work efficiently.
March 2023 - Present
Growth Marketer, TrueLoyal (fka Zinrelo)
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Supported paid acquisition efforts by building optimized landing pages, keyword strategies, and conversion focused content to improve campaign ROI.
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Owned SEO strategy and execution, improving organic rankings and driving qualified traffic that converted into measurable leads and revenue.
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Designed and executed nurture campaigns (email workflows, newsletters) through EmailOctopus & Freshsales, resulting in increased engagement and lead conversions.
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Led website management & content strategy on WordPress to strengthen brand visibility and user experience.
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Drove PR and reputation management, coordinating press releases, brand mentions, and high-quality backlinks to expand online presence.
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Collaborated with sales, paid marketing, and product teams to align cross-channel strategies and ensure cohesive growth outcomes.
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Analyzed performance data across SEO, email, and web channels (GA4, SEMrush, Sheets) to identify growth opportunities and provide strategic recommendations to leadership
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Key Results:
1. Generated 500+ relevant leads and boosted organic conversions by 30% through SEO-driven lead generation.
2. Implemented nurture campaign to revive 5% of the cold/lost leads.
3. Supported paid campaigns with optimized landing pages that improved lead quality and reduced acquisition costs.
4. Improved and maintained wordpress website health to 90%+ from 69%.
5. Improved the ranking of top keyword by 48% to increase the online presence
Feb 2021 - May 2022
Sr. Digital Marketing Analyst, Girl Power Talk
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Communicated with clients about the progress of the campaigns via reports and virtual updates using Zoom, HubSpot, & Trello.
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Led a team of 10+ on SEO projects and performed keyword research to work on on-site and off-site SEO using Ahrefs, SEM Rush, and Moz pro.
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Researched media opportunities and prepared plans against target industries and groups.
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Analyzed digital data to draw key recommendations around client websites’ optimization with Google Search Console, and Google Analytics.
Key Achievements
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Optimized and published 50+ blogs.
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Successfully improved the ranking of 10+ keywords.
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Improved clients’ keyword ranking by a minimum of 50% in 3 months.
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Led a team of 20+ to manage Social Media Engagement of 8 client accounts using Sprout, and Slack.
Volunteer
June 2022 - March 2023
SEO Expert, LifeBonder, Denmark
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Building SEO strategies from scratch with Google Kit-Google Analytics, Google Console, and Google Trends.
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Created SEO Content Guide.
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Identified the scope of improvement for on-site and off-site SEO.
Internship
June 2020 - July 2020
Digital Marketing Internship, MadCrayons
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Content writing
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Graphics Designing
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Backlinking and guest posting.
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Skills
Creative Analytics
Inbound Marketing
Search Engine Optimization
Search Engine Marketing
Email Marketing
Social Media Marketing
Content Marketing
Research & Startegic Planning
HTML & CSS
Designing
Communication Skills
Team Work
Problem Solving
Critical Thinking
Time Management
Adaptability
Storytelling
Active Listening
Multitasking
Data Driven Decision Making
Tools
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Google Analytics
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Google Ads
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Ahrefs
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Moz
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SEMrush
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KW Finder
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Google Trends
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SEO Quake
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GSuite
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Copywritely
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SendinBlue
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HubSpot
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LinkedIn
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Canva
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Figma
Education
2016-2020
​Dr. Babasaheb Ambedkar Technological University, Lonere​
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B. Tech Mechanical Engineering (8.10 CGPA) (2016-2020)
2016-2020
Jawahar Navodaya Vidyalaya, Palus, Sangli
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Secondary Education (AISSCE (XII) - 90 %; AISSE (X) - 95 %) (2009-2016)
Interests & Achievements
Books
Fitness
Philosophy
Solo-Trips
Psychology
Math